The problem
Despite a flood of new solutions, tech adoption in physical sectors remains slow and uneven, limiting productivity improvements and keeping key efficiency gains out of reach.
Here's why:
Tools must work within complex systems shaped by geography, regulation, and risk. Without a strong grasp of on-the-ground realities, vendors often misread customer needs, building products that don't work in practice or solve the wrong problems.
Market Access
Physical industries are hyper-local and relationship-driven. Vendors often don’t know how to reach the right people or how solutions are discovered, evaluated through informal networks, piloted on-site, and scaled across fragmented industries.
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Market Acceptance
Change carries risk in physical sectors, especially when existing processes and workflows are challenged. To gain traction, emerging technologies require extensive customer education, hands-on onboarding, and early proof of value.
Our services
We deliver rigorous, custom research and decision-ready strategy that helps solution providers understand their markets and realize new growth.
We help you uncover deep customer insights by mapping bespoke workflows, capturing pressing customer needs, and identifying critical gaps in the user experience.
Product Development
We build business cases for new products and services, and help companies define and evolve concepts, supporting confidence in investment and development decisions.
Go-to-Market Strategy
We help you develop a go-to-market strategy that reaches your target customers, delivers value, and drives sales through the right channels and positioning.
Commercial Due Diligence
We provide the research companies need to make informed decisions, whether acquiring a company, purchasing a product, or entering a new partnership.
Our clients
We work with companies innovating in the built environment and clean tech sectors.
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Digital Grid / Grid Modernization
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Renewable Generation & Energy Storage
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Demand-Side Technologies
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Electric Vehicles & Charging Infrastructure
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Energy Management Software
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Decarbonization Solutions
Built Environment Focus
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Building Information Modeling (BIM) & Digital Twins
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Architectural Design & Engineering Technologies
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Construction Management & Collaboration Platforms
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Construction Robotics & Automations
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Supply Chain & Logistics Solutions
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Prefab, Modular & Offsite Construction Technologies
